Adding Synergy Sports to the Sportradar family will expand our product offering into U.S. college sports data and video analytics and further cements our relationships with the major sports organizations in the U.S. In addition, Sportradar will build on the popularity of Synergy Sports’ best-in-breed video technology, Synergy Automated Camera System, by layering on top its own video and OTT product suite enabling the development of deeper technology-enabled relationships with sports organizations.Ĭarsten Koerl, Sportradar Group CEO, said : “Sportradar is the leading data and technology provider to betting operators as well as media companies and sports leagues globally. and International business will be a seamless fit into Sportradar’s vision for the continuing evolution of the way sports content will be created, digitized and delivered. In the U.S., Sportradar is the official partner of the NBA, NFL, NHL and MLB, while Synergy Sports has league-wide relationships with the NBA and MLB, as well as all of NCAA Division I women’s and men’s basketball and over 90% of NCAA Division I men’s baseball. Internationally, Synergy’s landmark partnership with FIBA to create the “FIBA Connected Stadium” provides basketball teams, leagues and federations with a full end-to-end technology platform offering automated video production and graphics. This combination of Synergy’s U.S. Sportradar, the world’s leading provider of sports data intelligence and sport entertainment solutions, today announces that it has entered into a definitive agreement to acquire Synergy Sports, pioneers in automated sports technology solutions and the market leader in data and video analytics in the U.S. College and Professional sports space. The acquisition complements and extends Sportradar’s 360-degree product suite, as well as supports the company’s drive to deepen & broaden its relationships with key sports organizations globally. The acquisition is anticipated to close in the second quarter, subject to customary conditions and regulatory approvals.
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